Statement SR-747721 · posted September 30, 2026
Compliance & DisclosureFull statement
Bybit Reaffirms Restrictions on Non-Compliant Affiliate Marketing in Korea
Bybit reaffirms monitoring and restriction of non-compliant affiliate marketing in Korea; no new rates announced, but commission clawback risk looms for partners.
Statement notes
- Bybit issued a compliance update reaffirming monitoring and restriction of non-compliant affiliate marketing in Korea, via PR Newswire.
- The release announces no commission, payout or program-term changes, and provides no enforcement counts or revenue figures.
- Affiliates on CPA, rev-share and hybrid deals face potential commission clawback and account restriction for promotional violations in Korea.
Bybit has issued a compliance update reaffirming its monitoring and restriction of non-compliant affiliate marketing activities in Korea. The statement, distributed via PR Newswire, does not announce new commission rates or revised payout terms. It instead restates enforcement of existing promotional standards for partners operating in the Korean market.
The update matters for affiliates running crypto exchange offers on CPA, rev-share or hybrid models. Bybit's affiliate program is one of the larger revenue-share setups in the crypto vertical, and Korea has historically been a high-volume acquiring market for exchange referrals. Any restriction on promotional methods in that market cuts directly into traffic sources partners can monetize.
The announcement names no specific affiliates, no suspension counts and no revenue figures. It declares monitoring of marketing activity that breaches program terms, and it frames restriction of non-compliant partners as ongoing policy rather than a new enforcement wave. That framing leaves open the question of how many Korean-facing partners have already been restricted, and under what process appeals are handled — neither figure appears in the release.
For partners, the compliance question is concrete. Crypto-affiliate programs typically prohibit misleading claims about returns, unregistered solicitation of local users and promotion through channels that violate local financial regulations. Korea maintains strict rules around virtual-asset business reporting under the Act on Reporting and Using Specified Financial Transaction Information, and offshore exchanges without Korean registration face sharp limits on how they may market to local users. Bybit's reaffirmation sits squarely in that regulatory context, though the release itself does not cite the statute.
Affiliates should also read this against program-terms exposure. Most exchange affiliate agreements allow the operator to withhold commissions or terminate accounts for promotional violations, regardless of whether the traffic converted and generated rev-share. A partner who acquired Korean users through non-compliant channels risks clawback of accumulated commissions, not just future restriction. The Bybit statement does not detail its clawback policy, so partners should verify the current terms directly before scaling Korea-facing campaigns.
The disclosure angle deserves attention too. Under FTC endorsement rules, US-facing affiliates must disclose material connections to brands they promote, and comparable disclosure norms apply in many jurisdictions where Bybit affiliates operate. A compliance tightening at the operator level usually precedes stricter enforcement of disclosure and claims standards down the partner chain. Vendors often frame such updates as routine; the absence of quantified enforcement data in this release means the practical scale of the crackdown — how many accounts, how much commission at stake — remains a vendor assertion rather than a measured result.
This is not the first exchange to tighten affiliate oversight in a regulated market, and the pattern is consistent: regulatory pressure on the operator translates into stricter promotional rules for the partner network. Crypto affiliate managers have reported similar enforcement cycles in markets including the UK, Canada and Japan over the past two years, each accompanied by commission freezes on non-compliant accounts.
Partners running Bybit offers should audit their Korea-facing funnels now: landing-page claims, disclosure placement, acquisition channels and whether their sub-affiliates, if any, meet the same standard. Programs with hybrid deals carry particular risk, since upfront CPA payments already made can be subject to reversal if the underlying traffic is later judged non-compliant.
Bybit says monitoring continues and restrictions remain in force, which signals that further enforcement actions against non-compliant Korean affiliate activity are likely as the exchange manages its regulatory exposure in that market.
source Google News: Affiliate marketing compliance (Source)
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